Over the next week, your colleagues will share their thoughts and notes from what they learned during the Texas Intercollegiate Press Association convention in Fort Worth last weekend.
How to effectively use social media (to keep your journalism job)
Led by: Daniel Rodrigue, Dallas Observer contributing writer/photographer
Description: In the past five years, the branded icons and buttons of various social media sites, such as Facebook, Twitter, Pinterest, StumbleUpon and Reddit, started popping up on the websites of nearly every major media outlet. Nowadays, every “like” or share means more readers interacting without content, and most editors expect staff to be active on social media sites. We know “sharing” our stories online is one of the most important ways we can funnel traffic to our work, but how can we effectively use social media to bump up our page views.
Rodrigue started out the session telling the eager minds of college journalists adapting to this digitally-driven world; he said at least four really great journalists he knows have been fired from their reporter jobs for not getting enough online hits to their stories.
In this day and age he said even email is too slow.
Speaking of a constantly changing media: Last semester we learned a lot about SEO and how important it is to the online story. But Rodrigue says that it is not as important as something else.
Sentences such as “Oh my God you’ll never believe what so and so did/wore/ate” will get more clicks than articles loaded with keywords.
So here is a breakdown of the session
– Hashtags are great, but make sure you are using the one that has the most traffic (do your research). For example he brought up the whole “what’s the tipa hashtag” controversy. People are using both #tipa13 and #tipa2013
DEMOGRAPHICS AND ANALYTICS
– Chart Beats is a good app to use for measuring analytics
– Facebook: Old People
– Pinterest: Woman
– Reddit: Young Men
– Tumblr/Instagram: Teens and hipsters
OLD RULES THAT STILL APPLY TODAY (WITH SOCIAL MEDIA)
– Know your readers (and engage them)
– Lead with the news
– Trickle the news
– The magic hour for posting is p.m. (3-4:55 to be exact). The second best time is 11-12:30 p.m.
– Repost your top stories more than once a day, especially on Twitter. On Facebook it is recommended to repost them by sharing a photo because photos trick the algorithm to make the story last longer and show up more. He also suggested using this (ICYMI) with reposts. It means in case you missed it.
-Tag everyone and everything involved in the story on Twitter and Facebook.
– With Twitter pull out unusual facts and quirky moments from the story to lead with.
– Putting NSFW will automatically get more hits
Finally, the last thing he said was that trolls are GREAT because they get people talking. He posed the question that would you be more likely to click on a story with two comments or 76?