I actually have to say that today’s newsletter was disappointing. It left me with one question:
Where. Is. The. News?
Seriously, where is it because it wasn’t in today’s newsletter. And there’s news happening on this campus. Tuesday’s critique has a list of stories.
- There was a new podcast up called Refresh. Did you know about it? Probably not. And neither did your readers. It’s not in the newsletter this morning.
- Juneteenth celebration. We have a brief about a celebration in Fort Worth when UTA has something going on and we don’t even mention it. We really missed the ball here. The quotes from the organizers say how they want to bring the community together through their event but they don’t say how. In fact, we allowed them basically a free ad in the newsletter.
- We have a video about student’s reaction to campus carry. Great. But that happened Saturday. It’s not Thursday. A reaction video is old. The video could have been done Monday for online. What should be done is the next turn in the story – anything new on implementation and answering questions readers may have. We asked that question on social media, right? What questions readers had? Have we answered them yet? That’s a story. That’s what we should be telling.
- Talking about the video, this is a pretty serious story. Why is there elevator music at the beginning? That already sets the reader off and sets the tone for the video to be less serious. Also, interviewees are looking to the side of the camera, at the interviewer. They should look at the camera. The interviewer should stand behind the camera to ask the question.
- Talking about interviewer, one of the slides says that Kenney was asking questions but we don’t hear or see him. Don’t introduce someone who isn’t going to be on camera.
- Glad to see Father’s Day stuff in the newsletter but the Q&A was very thin. The intro to it was one sentence and it didn’t do its job: introducing and putting the Q&A in context.
- Meanwhile, some of the answers to the question (which needs to be reworded) where interested and should have been expanded on. Don’t accepted a one line answer to a question when there is obviously more to it than one line.
Each newsletter is an issue, meaning it needs to be treated just like the newspaper. What is the big story or package? What will you offer your readers? The newsletter should not be an after thought or just a reciprocal of the website.
So, I’m asking. What do you have planned for the newsletter Tuesday? How will you turn this around and give your readers something to read/see/experience. They’re starving for it and you are starving them.