With almost everyone going to Oozeball today, we’re still doing training, virtual style.
Below there is training for each member of the team. Complete the training as indicated and put your answers in the comment section of this post with your name and your job title.
The comments are due by Monday 3 p.m. no exceptions
And yes, everyone needs to do it.
We’ve talked about beat structuring before but we’re still having problems with this. All of you guys have new beats so for your training today, you are to go to NewsU (from the Poynter Institute) and go through this self-directed course.
To gain credit for training: In the comment section write five things you learned and will immediately implement in your beat reporting.
So much about designing is looking at other designs and asking yourselves, what makes this good? (It’s the same for writers too.)
What makes certain paper’s front page design so good? Why do readers gravitate to them?
For your training, look at the top 10 front pages for today as per the Newseum. There’s some great stuff here. Look and enjoy and ask yourself, what makes this one of the top ten designs today?
To gain credit for training: In the comment section, write down the five things you think make these covers great and how you will incorporate those techniques in to your designs this week. Even if you don’t know what they did exactly, take a stab at it.
For you guys, training is going to be a bit different.
Recently, National Geographic named the winners of its travel photo contest. Each one of the winners are amateur photographers who used professional techniques to capture their images.
The judges felt that each image was interesting, awe inspiring, and something that really catches the eye.
For your training watch the above video. Here’s a link in case you wanted to see it straight from Youtube. The video is a hangout with the editors of National Geographic and the winners of the contest.
To gain credit for training: Write down five things that these photographers did or said that you can do on your assignments this week. (Not knowing what your assignments will be is not an excuse for not doing this training.)
Copy desk and social media
You got a treat last week! Lloyd came by to talk headlines! Hope you learned tons because it’s now time for part two — online headlines!
Headlines for the paper do not translate for the website. In fact, in most cases they should not be the same.
But then…how do you write an online headline. So glad you asked!
For your training, read these articles about writing SEO headlines. (Note: substitute blog with website)
Copyblogger: How to write a magnetic headline in under 15 minutes (this one has a podcast too that you can listen to.)
To gain credit for training: After taking the course, pick five headlines from the website (don’t pick something someone else has already picked) and rewrite them with an emphasis on SEO.
Social: Take five Facebook posts and five tweets and rewrite them.
An online newsroom isn’t reactive but proactive. They are at the beginning of the trend, reporting it in real time. To do this, it takes constantly answering one question: what is news today?
By the way, do you like the new decoration on your computers? A present from me. You’re welcome.
For your training, go to NewsU and take the Leading an Online Newsroom course.
To gain credit for training: List five things you learned from the course that you will immediately implement in your leadership for our online first newsroom.
Alright everyone, you’ve got some training to do! Remember, deadline is Monday 3 p.m.